Business Portrait

What is a business portrait?

Business portrait has today become one of the most necessary components of a leader’s or business person’s image. After all, it’s difficult to imagine a modern entrepreneur in complete isolation from society and the media. Want to be recognized, you and your brand? Then you need to show yourself. Publications in magazines and newspapers, conducting seminars and presentations, as well as advertising activities have become the standard of life for a modern business person and present certain requirements for portrait photography. And in this case, a business portrait should depict a person’s image in a favorable light, present them as successful and self-sufficient, and also emphasize their other characteristic qualities.

How to make an impression?

There’s a saying – “better to see once than hear a hundred times.” No matter how you are described in words, only a photograph will put everything in its place. Visual perception allows you to convey sometimes much more to the reader than words. A business portrait allows you to match your marketing message with a specific personality, adding the personalization so necessary in our time of sociability and dynamics. A business portrait created by professional photographers will always be a valuable marketing tool used in various spheres.

Professional business portrait

Where can you use a business portrait?

A professional business portrait may be needed everywhere: on a corporate website, in company annual reports, and even on simple business cards. It contributes well to improving personal contacts with clients and partners, increasing trust in your brand. Among the effective applications of business portraits, the following directions can be noted:

– Social networks
– Corporate websites or intranet
– Marketing, press (interviews, company employee comments), advertising
– For corporate communications, investor and partner relations
– Email messages

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How to photograph a business portrait?

Business portrait photography is a very interesting, but sometimes quite complex task. After all, such photography is accompanied by time constraints (a business person is business-like because they are busy), as well as limitations on the shooting location.

Most often, managers (as well as VIP persons) don’t have free time for photography, and the professional photographer is forced to apply all their experience in the free minutes of a busy schedule. Work experience in such conditions, understanding of big companies’ business processes, as well as the photographer’s portfolio are very significant when choosing a photographer for business portraits in Bonn or Cologne.
Also important is the photographer’s ability to win over the subject, establish personal contact with them, so that business portrait photography is not tedious, and the final result corresponds to the set tasks.

Locations for business portrait photography

Most often, business portrait photography is conducted in the office or employee’s work cabinet, but at the client’s request, it’s possible for the photographer to travel with appropriate equipment to another location (business venues, production facilities, stores, etc.). Photography in Cologne photo studios is also possible, where you can advantageously use all the studio lighting and various backgrounds. At the same time, photography at production facilities, surrounded by employees, will excellently show team cohesion and the manager’s inseparability from company processes.
A business portrait in a park or other public place will look very interesting and modern – such an option is suitable for representatives of creative professions and innovative companies for people, show business workers and entertainment industry employees.

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Corporate portrait

Recently, corporate portraits have been gaining more and more popularity – this is a business portrait in which not only the company director participates, but also all their employees. Corporate portraits can be both individual and collective…
Individual corporate portraits can be used on the company website to familiarize clients with company representatives, and collective ones – to emphasize unity, team cohesion and employee viewpoints

Branding portrait

The so-called “branding portrait” or image portrait” for VIP persons is the result of joint work by a team of professionals: stylists, decorators, makeup artists, photographer and their assistants.

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Call the photographer, tell them how many employees need to be photographed, discuss the desired final result. The photographer will advise you – whether you need to use a makeup artist, hairdresser and stylist for the shoot, whether costumes and any accessories are needed for photography, whether a studio will be required for this or it will be sufficient to come to your office with mobile lighting and backdrop.

Boring photographs for the honor board have long gone into history. Today, business portrait is a separate creative genre in photography art, and we will gladly bring the boldest ideas to life for you and your company!